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Interactive touch screen display at adidas Marina Bay Sands outlet.


In July 2017, Wunderman Singapore was tasked by Adidas to develop an on-site digital activation piece for its retail stores. The end result were interactive touch screens with a novel tech implementation – a transparent 42” touch display was placed in front of a display case which housed football boots inside. Launched in conjunction with a new line of football boots, the interactive experience provided a novel touchpoint for consumers to be exposed to campaign messaging and to learn about the new product. These units were deployed in 4 markets 

(2 x Singapore, 1 x Bangkok and 1 x Kuala Lumpur).

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Interactive touch screen display at adidas Marina Bay Sands outlet

In July 2017, Wunderman Singapore was tasked by Adidas to develop an on-site digital activation piece for its retail stores. The end result were interactive touch screens with a novel tech implementation – a transparent 42” touch display was placed in front of a display case which housed football boots inside. Launched in conjunction with a new line of football boots, the interactive experience provided a novel touchpoint for consumers to be exposed to campaign messaging and to learn about the new product. These units were deployed in 4 markets Interactive touch screen display at adidas Marina Bay Sands outlet.


In July 2017, Wunderman Singapore was tasked by Adidas to develop an on-site digital activation piece for its retail stores. The end result were interactive touch screens with a novel tech implementation – a transparent 42” touch display was placed in front of a display case which housed football boots inside. Launched in conjunction with a new line of football boots, the interactive experience provided a novel touchpoint for consumers to be exposed to campaign messaging and to learn about the new product. These units were deployed in 4 markets

(2 x Singapore, 1 x Bangkok and 1 x Kuala Lumpur).(2 x Singapore, 1 x Bangkok and 1 x Kuala Lumpur).