Adidas Digital | My Role: Art Direction & Design | Advertising Agency: Wunderman Thompson SG | Client: adidas Singapore
Overseeing the brand's visual narrative in Southeast Asia. I played a key role in crafting a dynamic advertising campaign across markets like Singapore, Thailand, the Philippines, Malaysia, and Indonesia. My contributions spanned animated EDMs, digital shelf displays, engaging social video posts, and a captivating microsite, all aimed at enhancing Adidas' digital presence with a seamless and compelling brand experience.