Grab x UEFA Champions League x Mastercard campaign | My role: Design | Agency: Octagon APAC
“Witness The Stars Come Out At Night”, a 6-month campaign for Grab (Taxi, Food and Pay) to run across Singapore, Malaysia, Thailand, Vietnam and Indonesia from February – June 2019. The campaign is targeted a 15-20M current Grab users who are also football fans and aims to stimulate incremental usage of all Grab products during this period using UEFA Champions League IP and assets passed through from Mastercard.